Campaign Update 5/13This is a featured page

Attention all Jericho fans still committed to making our presence known! We have been presented with an incredible opportunity to have the entertainment industry hear us in a big way.

How? This is where it gets exciting! What do you think about nearly 300 TV ads created by our own Rubber Poultry and airing at strategic times on strategic channels such as the Sci-Fi, History, Discovery, TNT, and ESPN channels (including the NBA playoffs)? This would be in full-out effort to create and/or maintain awareness of Jericho fans’ efforts in and around the Hollywood industry area where a decision about the resurrection of Jericho would most likely originate.

Under a proposal presented to us from Time-Warner in LA (holding 97% of the market share in that area), we are looking at a 10-day scheduled run in demographic markets that target people in the 25-49 age category, with higher-level incomes, and interests in the military and/or entertainment business, including zones around Hollywood, South Orange County, and the East San Fernando Valley.

** (NEW INFO) When this ad campaign was launched on May 9th, we had strategized and tried to figure out the best way to promote this wonderful show AND give back in a humanitarian effort that would benefit our serving military men and women. We felt like support for the DVDs for the Troops effort would be the appropriate vehicle for accomplishing both tasks, and we still believe that could be possible if we comfortably had more time, plus longer-than-30-second spots to do so.

However, because of challenges with a quick-turnaround, our focused intent to make Jericho front-and-center, and concerns expressed by fans and donors as to our ability to effectively get both messages across the same time, we are committed to taking a different tact. Though still supportive of the DVD effort, we have decided for the sake of Jericho and Ranger concerns, we will focus our ads solely on the Save Jericho efforts.

For all those who donated previously when the DVDs for the Troops campaign was the main focus, we will be in touch with you ASAP to decide how you would like us to proceed with your donation.

In the meantime, it’s full steam ahead on the TV ad campaign and on gathering the necessary funding. Please click on this link for more info: ____________________
Join us, and let’s make history again with TV ads the focus on saving Jericho.


How better to show Carol, Karim, Dan, and Jon that we’re still behind them 100% in finding a new home for Jericho? How loudly can we show other interested parties considering giving Jericho and our nutty fan base a new home that we’re loyal, committed, and never-wavering -- that we dig in and fight for something that’s so important and meaningful to us?

But time is getting tight, and we’ve got to put together the mother of all fundraising campaigns in quick order to finance this powerful, targeted TV ad campaign to build upon all the other wonderful campaigns involving letter-writing, phone calls, peanuts and peanut butter, press releases, blogging, Digging, etc. that’s still keeping Jericho in play.

With an original price tag that topped over $20K, several Jericho Rangers have worked diligently to negotiate a package that’s much more manageable financially, but will still give us the bang for the buck to promote our beloved Jericho.

With that said, it’s time to step up and see how committed we are to having our voices heard in the loudest way possible! That means exactly $13,615 is needed to make this concept a reality. We’ve done it before with other advertising, and it’s incumbent upon us to move it to the next phase with targeted advertising that has far greater reach than ever before.

Are you game? Can we do this for Jericho and its cast and crew? Can we do it for all Jericho Rangers who’ve already given much in time, dollars and effort….but aren’t ready to concede to a hinky ratings system and a lack of appreciation for a show that’s touched our hearts unlike any other?

THE GOAL? $13,615. How quickly do we need it? Yesterday! So, let’s go, go, go!!

Our time frame is tight, and it’s probably one of our last chances to show Jericho Rangers’ commitment in the biggest, most vocal way possible.

Stay tuned…..and start digging out all that loose change (and large denomination bills J) in your sofas and under your car seats!!

GOAL: $13,615

This message is through genpatton43.


ThinkingGuy!
ThinkingGuy!
Latest page update: made by ThinkingGuy! , May 13 2008, 9:04 PM EDT (about this update About This Update ThinkingGuy! Edited by ThinkingGuy!

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kedzucat Where is the link? 4 Jan 5 2009, 10:30 AM EST by Soylent3
Thread started: May 14 2008, 11:50 PM EDT  Watch
I read the campaign update 5-13 and it said to click the link. Either I'm tired and missed it or it is not there. Thanks for your assistance.......good plan
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